Glenn Jimerson
Notes on tech, marketing, and what I'm learning along the way.
record no. 001–028status: activesubject: tech & marketing practice
activeCryptography in Crisis: Bitcoin’s Vulnerabilities in a Quantum WorldBitcoin10.16.24Overview Quantum computing is an emerging technology that harnesses the principles of quantum mechanics to perform computations at unprecedented speeds, fundamentally challenging the security frameworks of existing digital systems, including cryptocurrencies like Bitcoin. Bitcoin operates on a decentralized blockchain network secured by complex cryptographic mechanisms, primarily public-key cryptography and hash functions. However, the potential ofactiveBuffer’s Library: How to Work With it and Around its BugsSocial Media06.06.16Buffer is part of the workflow at my agency. The Library feature, which is still in Beta, acts as a repository of your evergreen content where you can quickly reschedule articles for promotion with a few clicks. This feature is currently available to “Teams and Agencies” accounts. Like any product still in Beta, there areactiveKFC Dodges Major Social Media PR BulletReputation Management06.16.14Update: 6/24/2014 It appears that the story of little Victoria was a hoax perpetrated on KFC: http://gawker.com/little-girl-getting-kicked-out-of-kfc-was-reportedly-a-1595066434. While the investigation continues, that does not nullify the good work that KFC’s social team performed. The black-hat in me is now thinking what a great way to get national publicity for only $30K. Original article: We canon fileTechnical SEO For the Front End DeveloperSEO06.11.14Google has demanded more speed. Like Quintus Arrius ordering the crew to go from battle speed to ramming speed, Google wants us to deliver websites faster or else suffer their wrath. Unlike some SEO tactics like link building, technical SEO is fully within your control. By executing technical SEO, your developers and sever admins canon fileThe Ugly Truth About Generating More Online ReviewsReputation Management05.05.14There is an old saying that more isn’t necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I’ve met has a serious case of online review envy. They look with envy at the shop down the street with pages of positive reviews. The ugly truth is thaton fileEmbrace Brand Advocates the Monty Python WaySocial Media04.09.14Social media has decentralized the control companies have over their brand. Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you. While many industries have embraced this, think of Lays Do Us a Flavor, movie and recording industries, are still persecuting brand advocateson fileMaximize Mobile Conversions Using Responsive Web DesignTechnical03.18.14Mobile devices are long beyond the fad stage. They are rooted into the way millions of people interact with the Internet every day. There is a lot of data showing that mobile will eventually over take desktops. In no way am I suggesting that the desktop is dead. What I am saying is that anyon fileFacebook Marketing ROI in DeclineSocial Media03.13.14Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for marketers. Fortune 500 brands all the way to the local momon fileFacebook Advertising Fraud ExperimentSocial Media03.10.14Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It’s not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these fake clicks by using a honeypot. Being anon fileContent Marketing Overload: Break Through with QualitySocial Media03.04.14Content marketing overload is a real problem for all of us. There is just so much content posted every day that most of it will go unseen. It’s like trying to get the attention of a bartender in a crowded club by trying to yell louder than everyone else. Sure it can work but it’s