Social Media
subject: Social Media13 entries on file
on fileBuffer’s Library: How to Work With it and Around its BugsSocial Media06.06.16Buffer is part of the workflow at my agency. The Library feature, which is still in Beta, acts as a repository of your evergreen content where you can quickly reschedule articles for promotion with a few clicks. This feature is currently available to “Teams and Agencies” accounts. Like any product still in Beta, there areon fileEmbrace Brand Advocates the Monty Python WaySocial Media04.09.14Social media has decentralized the control companies have over their brand. Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you. While many industries have embraced this, think of Lays Do Us a Flavor, movie and recording industries, are still persecuting brand advocateson fileFacebook Marketing ROI in DeclineSocial Media03.13.14Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for marketers. Fortune 500 brands all the way to the local momon fileFacebook Advertising Fraud ExperimentSocial Media03.10.14Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It’s not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these fake clicks by using a honeypot. Being anon fileContent Marketing Overload: Break Through with QualitySocial Media03.04.14Content marketing overload is a real problem for all of us. There is just so much content posted every day that most of it will go unseen. It’s like trying to get the attention of a bartender in a crowded club by trying to yell louder than everyone else. Sure it can work but it’son fileSEO and Social Media Starts with ContentSEO02.24.14As an Internet marketer it is easy to get bogged down with tactics. Does this keyword get a decent amount of traffic? Is this copy tweetable? We all deal with these questions daily. These challenges get the most attention because they are immediate, easy to understand, and have clear solutions. The question that companies andon fileFacebook Contest Pitfalls to AvoidSocial Media02.21.14Running a Facebook contest is a popular and effective method for generating new Likers. Many companies think that the more desirable the prize the more entries and thus Likers their contest will get. While that is a true statement, matching the prize to your audience can generate quality Likers and more importantly, avoid negatively impactingon fileLay’s Viral Marketing Done Right: DoUsAFlavor.comSocial Media02.03.14The Internet is a buzz over the best Super Bowl ads. Among all this big budget branding, Lay’s pulled off a viral marketing success story with DoUsAFlavor.com. Football fans will eat approximately 11 million pounds of chips during the game. To make sure Lay’s brand gets a piece of that chip binge, they launched anon fileWhite Hat Tip: Leverage Email List to Increase Liker CountSocial Media01.31.14I’d like to share a quick tip that will help you grow your Facebook Liker count the white-hat way. Many new Facebook page owners fail to take advantage of tools Facebook has already built in to the site. The good news is that you don’t have to be a tech wiz to do this. All