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on fileSEO and Social Media Starts with ContentSEO02.24.14As an Internet marketer it is easy to get bogged down with tactics. Does this keyword get a decent amount of traffic? Is this copy tweetable? We all deal with these questions daily. These challenges get the most attention because they are immediate, easy to understand, and have clear solutions. The question that companies andon fileFacebook Contest Pitfalls to AvoidSocial Media02.21.14Running a Facebook contest is a popular and effective method for generating new Likers. Many companies think that the more desirable the prize the more entries and thus Likers their contest will get. While that is a true statement, matching the prize to your audience can generate quality Likers and more importantly, avoid negatively impactingon fileIncrease Yelp Ratings The Black Hat WayReputation Management02.05.14Every company wants to increase their Yelp ratings. A positive rating can drive real sales to a business. Conversely, a negative score can remove a company from a shopper’s consideration. When real money is at stake, some people will turn to black hat techniques to increase their score. The super secret technique for increasing reviewon fileLay’s Viral Marketing Done Right: DoUsAFlavor.comSocial Media02.03.14The Internet is a buzz over the best Super Bowl ads. Among all this big budget branding, Lay’s pulled off a viral marketing success story with DoUsAFlavor.com. Football fans will eat approximately 11 million pounds of chips during the game. To make sure Lay’s brand gets a piece of that chip binge, they launched anon fileWhite Hat Tip: Leverage Email List to Increase Liker CountSocial Media01.31.14I’d like to share a quick tip that will help you grow your Facebook Liker count the white-hat way. Many new Facebook page owners fail to take advantage of tools Facebook has already built in to the site. The good news is that you don’t have to be a tech wiz to do this. Allon fileFacebook and a Teenless FutureSocial Media01.28.14Last week Princeton and Facebook duked it out over the idea that Facebook’s user base would collapse in a couple years. This paper went viral and drew a lot of attention to the idea that Facebook is beginning its MySpace like decline. Before the paper, Ruby Karp’s Op-Ed on Mashable “I’m 13 and None ofon fileHow Fake Reviewers Stay AnonymousReputation Management01.13.14According to this BBC article, the Virginia Court of Appeals has issued a ruling that customers who wrote negative reviews on Yelp for a carpet cleaning service must be identified. The carpet cleaning company claims that the reviews were posted by people who were not customers. While this may seem like a win for everyon fileBuying Facebook Likers is Easy Hiding it is HardSocial Media01.03.14Everyone knows how to buy Facebook Likers. How to artificially boost your Liker count by purchasing Likers is the worst kept secret in Social Media. A quick Google search produces hundreds of results. Take a look at BoostLikes.com. You can get 10,000 likers in 10 days for just $120. Now that’s impressive! The Problems withon fileBenefits of Blogging for Small Business WebsitesSocial Media01.13.10One of the most frequent questions I get when working with small to medium local business is: “Should I add a blog to my site”. In most circumstances blogging is a good idea not only because it can help with organic search engine rankings, but it can also help add a different slant to your