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on fileApache Web Server Over Optimization: A Cautionary TaleTechnical11.05.09When it comes to squeezing every ounce of performance from an Apache web server it is easy to make changes that can have dire consequences to your sites. Sometimes you can see your web server load go up right away so it’s easy to tell you are headed in the wrong direction. But, some modificationson fileTemporary Fix for WordPress 2.8.4 ExploitTechnical10.20.09This exploit has been patched in the new 2.8.5 version of WordPress. Download it at: http://wordpress.org/download/ If you are running WordPress 2.8.4 there is an exploit out there that will allow someone to DOS your site. Here is a TEMPORARY fix until there is an official update from WordPress: Copy this code into your theme’son fileCost Per Click 101: 3 Tips That Will Boost Your Paid Search CampaignsPaid Search04.08.09If you are just starting out with paid search using Google’s Adwords or Yahoo’s Sponsored Search, you have probably noticed that getting the biggest bang for your buck isn’t as easy as plopping down your money and letting the sales role in. It’s easy to think of cost per click (CPC) ads as a regularon file5 Tips on How to Select a Good Web HostTechnical03.27.09No matter if you have a large ecommerce web site or looking for a place to set up a blog, everyone who has an Internet presence is using web hosting. A reliable web host is more than just a computer where you dump your stuff. They act as your silent partner in the web world.on fileAll Meta Tags Are Not Created EqualSEO02.27.09I remember the good ol’ days of search engine optimization before Page Rank and all those annoying quality indicators. It was a simpler day when all you needed to get into the top ten was cram variations of the same keyword phrases into the Keyword and Title tag. Then you could get extra fancy andon fileUsing Twitter to Do Social Media the Right WaySocial Media02.18.09“Try not to be a man of success, but rather try to become a man of value” -A. Einstein Social Media Marketing is all the rage right now. Going viral or hitting the front page of Digg, Reddit, etc… seems to be the Internet Marketer’s Holy Grail. I have to admit it is very usefulon fileLong Tail SEO ProcessSEO01.20.09When it comes to SEO, everyone wants to rank in the top 10 for their keyword. As a Phoenix SEO, that is the reason people hire me. But what a lot of people don’t understand is the value of key word phrases. Today’s search engine users are getting more and more sophisticated. Back in theon fileSEO Friendly Ad CopySEO01.06.09Ask yourself this question, “Who buys products on your site? Search Engines or people?” Obviously, the answer is people. So why are you writing your sales text for search engine spiders? I know, you’ve read online that you have to stuff your pages with relevant keywords so the engines will love you and rank youron fileGoogle’s Speedy SpiderSEO12.28.08On Saturday, I was having some technical trouble with one of my Linux web servers. After scouring the web for an answer with no solution in sight, I decided to call in reinforcements and ask a question over at Web Hosting Talk. Being ever persistent, I went back and started toying with my server some